Episode 174 - Aimee Lehto Schewe on Impossibility

Aimee Lehto Schewe is a designer and marketer.  Her words, the subject of today's episode, are often incorrectly attributed to the great boxer, Muhammad Ali.  This means she is definitely good at her job!  There were, in fact, part of an early 2000s ad campaign Aimee helped to create for the brand Adidas.  Behind the words are great power and motivation.